A winning business strategy, now available at the nearest store

article5 The congeniality of the b2c marketing strategies while in comparison with those adopted by the b2b's has aroused many discussions in the recent past. While many arguments still prevail regarding the credibility of a comparison between two entirely different streams of business, the attention is being shifted to the logistics arena. With their clientele predominantly being businesses, industry circles often complain about a “don’t care approach” that the shipping industries adopt towards the retail marketing strategies. Over time, the logistics firms ... Read More
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Lean in Logistics, Likely?

reduce_cost Wholesalers, manufacturers, retailers, distributors, suppliers and 3PLs all over the world are feeling the pressure to reduce cost, time and inventory - to be lean. Even when the entire logistics arena calls for the implementation of the "lean supply system", there still exists a lack of clarity on various aspects regarding the understanding of the concept and its implementation. Though the concept of lean manufacturing turned out to create revolutionary changes in the international marketing scenario, the implementation of the same ... Read More
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Places, Cargo can go!

Connected-world Many large logistics service providers report that they already operate in more than 100 countries. The largest express companies list as many as 200 countries or more. And such extensive networks are not a new development. Global logistics are as old as global trade itself. Yesterday’s Silk Route has left traces in countless transport connections across frontiers and by sea, road or rail – and these too are long established. It might almost be possible to believe that state of the ... Read More
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Posted in Shipping & Logistics